Handle — Creator & Influencer Website Template for Framer

0K+

Followers

0M+

Monthly Reach

0.0%

Avg. Engagement

Brand Collaborations

0K+

Followers

0M+

Monthly Reach

0.0%

Avg. Engagement

Brand Collaborations

NorrfeldVantahlCorvaneCorvaneAuralisVelouraSolaneOn Running

The approach

I don't chase trends. I make things people save, send and come back to — content that still earns attention six months after the campaign has ended. That, and nothing else, is the job.

Six years · four platforms · one rule: make it worth someone’s time

About me

More than Followers .

Six years in, four platforms, and one question behind every post.

Six years ago I started posting outfit notes from a rented flat in Lisbon. Today the same instinct — make it specific, make it honest — reaches a quarter of a million people a week.

I work with brands the way I work with my own audience: fewer posts, better ideas, and content that still makes sense a year later. Every campaign starts with a conversation, not a rate card.

Based in

Lisbon, Portugal — available worldwide

Niches

Fashion, Lifestyle, Travel, Beauty

Platforms

Instagram, TikTok, YouTube, Substack

Find me

Instagram · TikTok · YouTube

The numbers

Who’s actually on the other side.

Updated monthly from native platform analytics. Full breakdown available in the media kit.

Instagram Followers

Primary channel — Reels & carousels

TikTok Followers

Short-form, fastest growing channel

0M+

Total Views

Across all platforms, last 12 months

0.0%

Engagement Rate

2.4× the fashion category average

Female Audience

12% male, 3% undisclosed

18–34

Core Audience

71% of total — UK, US, DE, FR, PT

18–34

Core Audience

71% of total — UK, US, DE, FR, PT

Source: native platform analytics

Last updated — September 2026

Recent work .

A cross-section of the last six months — organic posts and paid partnerships.

TikTok5 Things I Wish I Knew Earlier — vertical video

5 Things I Wish I Knew Earlier

920K views ↗

Summer Essentials

1.8M views · 6.1% eng. ↗

Verdane in Three Rooms

410K views ↗

YouTubeWhat I Wore in Copenhagen — YouTube video

What I Wore in Copenhagen

1.2M views · 11K comments ↗

TikTok5 Things I Wish I Knew Earlier — vertical video

5 Things I Wish I Knew Earlier

920K views ↗

Summer Essentials

1.8M views · 6.1% eng. ↗

Verdane in Three Rooms

410K views ↗

YouTubeWhat I Wore in Copenhagen — YouTube video

What I Wore in Copenhagen

1.2M views · 11K comments ↗

Recent work .

A cross-section of the last six months — organic posts and paid partnerships.

TikTok5 Things I Wish I Knew Earlier — vertical video

5 Things I Wish I Knew Earlier

920K views ↗

Summer Essentials

1.8M views · 6.1% eng. ↗

Verdane in Three Rooms

410K views ↗

YouTubeWhat I Wore in Copenhagen — YouTube video

What I Wore in Copenhagen

1.2M views · 11K comments ↗

Content pillars

What I create .

Six recurring formats. Brands usually start with one and grow into two or three.

01LifestyleSlow mornings, interiors and the small rituals that make a day look like a life.02FashionStyling breakdowns, seasonal edits and honest reviews of things I actually wear.03TravelCity films and packing lists built around one question: what would I go back for?04BeautyRoutines, textures and product testing shot close enough to see the difference.05FitnessTraining that fits a working week, filmed without the motivational voiceover.06TechnologyThe objects that quietly shape a creative day — cameras, desks, software.

Working with brands

Let’s create something people remember .

A small number of brands each quarter, so every campaign gets real thinking — concept, script, shoot and distribution, not just a posting slot.

Brand Campaigns

Multi-asset campaigns built around one idea and rolled out across platforms.

Brand Campaigns

Multi-asset campaigns built around one idea and rolled out across platforms.

UGC & Product Content

Licensed content for your own channels and paid media — no posting required.

UGC & Product Content

Licensed content for your own channels and paid media — no posting required.

UGC & Product Content

Licensed content for your own channels and paid media — no posting required.

Event Coverage

Live coverage from launches, shows and trips — same day, in my voice.

Event Coverage

Live coverage from launches, shows and trips — same day, in my voice.

Event Coverage

Live coverage from launches, shows and trips — same day, in my voice.

Social Campaigns

Always-on social built as a series, not a one-off post.

Social Campaigns

Always-on social built as a series, not a one-off post.

Long-term Partnerships

Ambassadorships across a season, so the audience sees a real relationship.

Long-term Partnerships

Ambassadorships across a season, so the audience sees a real relationship.

Typical lead time is three weeks from brief to first delivery.

Start a Collaboration

Case study — Norrfeld × Alex Rey

Move Your Way

Spring 2026 — EMEA

A running campaign for people who don’t call themselves runners. We built it around six real morning routines in Lisbon and let the product show up the way it actually does — halfway through, slightly out of frame.

Objective

Shift perception of the training range from “athlete” to “everyday” among 18–34 women in EMEA.

Produced

4 Reels · 1 long-form YouTube film · 12 stills licensed for paid

Duration

6 weeks — concept, shoot, edit, rollout

Role

Concept, creative direction, on-camera talent, edit

0.0M

Reach

0.0%

Engagement

0.0M

Video Views

0.0M

Video Views

Kind words

What they say afterwards .

Four of the last twelve partners. Pick a name to read theirs.

“Alex understands how to turn a brand message into content that actually feels native to the audience. We stopped writing scripts after the first campaign.”

Marta LindqvistBrand Director — On Running

01 — 04

“Alex understands how to turn a brand message into content that actually feels native to the audience. We stopped writing scripts after the first campaign.”

Marta LindqvistBrand Director — On Running

01 — 04

“Alex understands how to turn a brand message into content that actually feels native to the audience. We stopped writing scripts after the first campaign.”

Marta LindqvistBrand Director — On Running

01 — 04

Partnerships

Planning your next campaign?

Tell me what you’re building. Rates, past decks and platform breakdowns are all in the kit.

Brand campaigns

UGC & licensed content

Events & launch coverage

Long-term partnerships

Booking from October 2026. Most briefs get a reply the same week.

Work With Me

Download Media Kit

Questions

Before you write .

Anything not covered here — just ask in the form below.

Fashion, beauty, lifestyle and travel brands, plus the occasional tech or hospitality client when the product genuinely fits my day. I take on roughly four partnerships a quarter so each one gets proper attention.

Single sponsored posts, multi-asset campaigns, licensed UGC for your own channels, event coverage, and long-term ambassador partnerships. Most brands start with one campaign and extend from there.

Yes — concept, shoot and edit delivered as raw and finished files for your own feed and paid media. Usage is licensed in six or twelve month terms, and I don’t need to post it for it to work.

Instagram and TikTok as primary, YouTube for long-form, and a weekly Substack for written work. Assets are delivered in 9:16, 4:5, 1:1 and 16:9 so nothing gets cropped badly on the way out.

85% female, 71% aged 18–34, concentrated in the UK, US, Germany, France and Portugal. Full platform-by-platform breakdown, including saves and share rates, is in the media kit.

Send the form below with your timeline and rough budget range. You’ll get a reply within two working days, usually with two or three concept directions attached.